Homnya announces acquisition of Editoriale Giornalidea
The goal is to create the largest community of pharmacists in Italy
Strategic acquisition of the Pharmacy channel in the world of information: synergy with Sics and Quotidiano Sanità to strengthen the digital, scientific and data analysis proposal
The strengthening of Homnya, Data-Marketing Media Company (Consulcesi Group) continues as "best in class" also in the world of Italian Pharmacy. In fact, the acquisition of Editoriale Giornalidea has been completed . An operation that marks another important step in the evolution of the Group led by Massimo Tortorella, who has already entered the investment plans of the Gyrus Capital fund .
Editorial Giornalidea has been a leader in information for pharmacists for over 40 years, with leading publications such as Farma 7 (official organ of Federfarma for 38 years) , Farma Mese and Panorama Cosmetico . It reaches all Italian pharmacies with over 75,000 copies in monthly circulation. Furthermore, the online presence with publications such as Pharmacy Scanner, Tuttodiabete.it, Farma Manager Academy and Farma Social Connect demonstrates a digital approach to communication in the sector.
Homnya CEO Sergio Liberatore announced the conclusion of the operation , also anticipating its implications:
By joining Giornalidea with the Sics group , publisher of ilFarmacista and FofiLive as well as Quotidiano Sanità and over 33 sector media, Homnya therefore presents itself as the main and most complete point of contact for vertical information also in the field of pharmacy and pharmacists. The acquisition of Giornalidea comes immediately after the launch of strategic partnerships with Pharma Data Factory and Jakala, confirming a highly structured process with ambitious objectives.
“Using unique assets and skills we will work together to build a digital offering, in order to satisfy our customers in the areas of communication, training, scientific information, analysis and data management. By combining the digital assets of Sics and Giornalidea we will also create, through the new technological platform of Consulcesi Club, the largest community of pharmacists in Italy".
The operation was conducted by the Consulcesi M&A team assisted by CBA Studio Legale, for the legal part, and by Studio Zannini e Associati for the financial part. Editoriale Giornalidea was assisted by the Tonucci & Partners firm for the legal part, by Winnerge as strategic and financial advisor and by the Camnasio firm for the tax part.
“This operation represents a further step forward towards the objective of significantly contributing to the efficiency of the national health service with direct benefits to patients, not only through the strengthening of digital continuous assistance proposals for healthcare professionals and companies but also thanks to a targeted and accurate communication and information network dedicated to them", declares Mirco Dilda, partner of Gyrus Capital .
“I am proud to join a great group with a history of success and a deep knowledge of the healthcare sector. This will allow us, through a fruitful exchange of experiences, to expand and improve our editorial offering, increasingly responding to the needs and requirements of our target audience, while maintaining strategic positions within the new corporate structure. Matteo and Chiara Verlato will remain respectively president of Editoriale Giornalidea and managing director of Farma7, Farma Mese and Panorama Cosmetico. Alessandro Santoro is confirmed at the helm of Pharmacy Scanner". This is the comment of Lorenzo Verlato , President & Founder of Editoriale Giornalidea.
The beginning of the collaboration will be sealed at Cosmofarma, the main event in the pharmacy sector in Italy scheduled for April 19th in Bologna. Homnya will in fact be present with Editoriale Giornalidea and Sics who will have a common space within the event.
Homnya, born last year from the merger of the Docta Comunicazione agency with PKE (specialised in data management of healthcare professionals), thanks to a creative and data & digital driven approach is the point of reference in the provision of innovative marketing and communication paths to Lifescence companies. Homnya develops integrated projects with the subsidiary SICS (Italian Society of Scientific Health Communication), the Health Media Company and largest content factory in the Italian healthcare system, as well as publishing house of the online newspapers Quotidiano Sanità, Popular Science and Sanità Informazione and more than 40 specialized magazines to which the editorial assets of Giornalidea are therefore added
